Kellogg Social Media Account Submission Form

Name (First and Last)

What department or unit are you serving in operating this account?*

Account Name*

Account Password*

URL for account

Goals

What are you trying to accomplish?*

How would you categorize your objectives?*

Select or enter value

Who is your primary target audience?

Select or enter value

Do you have a secondary target audience? If so, what is it?

Select or enter value

If you are attempting to reach a business audience, what types of people would be your ideal followers?

How will social media help you reach your audiences?*

Who have you identified as alumni active in social media or digital influencers who can help you reach your target audiences?*

Account Setup and Maintenance

What staff members will operate your social presence?*

How often do you plan on posting updates?*

Content Production and Curation

What, if any, pre-existing content (articles or research) or sources (ex. faculty blog) do you have?*

Where will you curate content from, if not produced by your group?

Are you currently using an editorial calendar?*

Yes

No

Social Engagement

What other social accounts (ex. NU or Kellogg) are related to your audience and/or topics. How would you coordinate with those managers to cross-promote?

Performance Tracking and Review

How do you define success?*

What metrics will you be using to evaluate your success?*

Team

ACCOUNTABLE - Who is ultimately accountable for the activity on the account?*

CONSULTED - Who will you likely be consulting on for assistance related to your group’s business strategy?

INFORMED – What leaders need to be kept in the loop as to what is happening?*

Send me a copy of my responses