Touring Request Form

Touring Request Form

If you are a UK touring organisation looking to access insights on your audiences from the venues where you perform, Audience Answer Touring is for you! If you tour to organisations who provide ticketing data to us as part of the Audience Answers programme, we offer a straightforward service to provide audience insights around key metrics to support your evaluation, marketing, and future planning, all for highly competitive rates.

Organisations in Wales and Scotland are entitled to a free-of-charge option which is funded from the Arts Council of Wales and Creative Scotland for the 23/24 financial year.

Please note: the creation of the report is reliant on the venues you've stated above providing permission for us to include their data in the report. Once you confirm the above information is correct, we will reach out to the venues you've listed to request permission to use the data which can take up to 10 working days. As soon as we have heard from all venues, we will be in touch with you to provide a definitive list of performances that will be included in the report and confirm you're happy to proceed, your report will then be sent to you within 10 working days. If you need any support completing the form contact our Support Team on 020 7260 2505 or email answers@theaudienceagency.org.

REPORT TYPES

There are three different types of Touring Reports available depending on your needs.

1. Snapshot Touring Report. Consists of an Audience Spectrum profile (1st & 2nd tier) of your selected production data (from up to 7 venues from the Audience Answers dataset or through externally provided full postcodes) against a population benchmark of your choice. A Snapshot Touring Report costs £475+VAT.

2. Essentials Touring Report. The Essentials Touring Report includes all the above, plus the following information. • Total bookers, tickets and income • Audience Spectrum second tier with a population benchmark of your choice • Booking lead time • Information on the top 20 Local Authorities and postal sectors • Audience map format of your choice. A Essentials Touring Report £625+VAT.

3. In Depth Touring Report. A tailored and bespoke package of your touring data. We can build a report/series of reports around your audience objectives. This report will include all the content of an Essentials Touring Report, plus other metrics surrounding your campaign that we will discuss with you during our call. A In Depth Report will be priced once we've chatted to you.

If you selected "Multiple Reports", how many reports do you need and what types?

Follow Up Audience Answers Coach Session?*

Please check the box below if you would be interested in a 1-2-1 session with a member of our team to help interpret your report data and discuss possible practical applications of the insights.

Additional £100+VAT.

Select

Name and Dates of Production(s)*

Organisation List*

Please include a list of organisations your production has toured to that you wish us to request information from below. If you are requesting multiple reports for different productions, please be sure to separate the venues by production name.

Base area for comparison (for Audience Spectrum)*

On your report you will receive information on your Audience Spectrum, and also an indication of how your Audience Spectrum compares to the population of a larger area of your choosing. This would typically be either the region in which your area sits, the country (England, Scotland, Wales or Northern Ireland), or the UK as a whole. If you are looking for more than one report, and you would like different base areas for each report, please enter them below, each on a new line. Base areas do not have any limits on size.

Additional information

Your name*

Your job title

Your email address*

Your telephone number

Name of organisation*

Your organisation's address*

Your organisation's postcode*

Is your organisation funded by Arts Council England, Creative Scotland, or the Arts Council of Wales?*

Select

Invoice number/PO Number

If required.

How do you intend to use the report(s)?

Note - if you are a freelancer, consultant or agency using the report with another end user cultural organisation, please also indicate this below alongside use.

TERMS & CONDITIONS

The creation of the report is reliant on the venues you've stated above providing permission for us to include their data in the report. Once you confirm the above information is correct with us via email, we will reach out to the venues you've listed to request permission to use the data which can take up to 10 working days. If an organisation does not respond within this time frame, The Audience Agency will not pursue any organisation who have not given permission by the 10 working day deadline. If your organisation wishes to pursue permission externally, you are free to do so but if permission is granted after the 10 working day deadline, we will not be able to include the data within the original request and should you wish for a report with the data, the cost of an additional report will be incurred.

PLEASE TICK THE BOX BELOW TO ACCEPT THESE TERMS AND CONDITIONS .

I accept the terms & conditions*

Send me a copy of my responses

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