MBLL Beer Application Form

If you have any questions about the application process, please e-mail categorymanagement@mbll.ca

Please also include the e-mails of those that are required to confirm pricing and activation dates.

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These items will be considered for the Liquor Mart Assortment.

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This Bulletin is released to private licensees and beer vendors only. The Bulletin is issued every Tuesday. Restricted Items are not bulletined.

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Please select the changes required. Please note a price change is not available for already active items.

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Product Details

The most visible name on the label.

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This is a CFIA requirement. If you have questions about what this value is, please visit the CFIA website: https://inspection.canada.ca/food-labels/labelling/industry/alcoholic-beverages/eng

%

Please provide at least 2 descriptors for aroma and 2 descriptors for flavour.

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A UPC is not required for kegs or Taproom Only products. If you are submitting for a keg or Taproom Only item, please enter 0. UPCs can only be 8, 12 or 13 digits long.

A SCC is not required for kegs or Taproom Only products. If you are submitting for a keg or Taproom Only item, please enter 0. Some packaged items may also not need an SCC; please enter 0 for those items. SCCs must be 14 digits long.

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Pricing Information

Please provide one of the following: Firm Retail (price on the shelf) or Case Cost. If the item is Privately Distributed, please choose Firm Retail or Gross Price to Brewer

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Please add the customer numbers you would like

this item is restricted to. Any item that has restrictions applied to it will not be published on the Privately Distributed Bulletin. (Maximum 20 Restrictions)

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For example, Fair Trade, Organic, Sustainable, Carbon Neutral, etc.

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Shipping Information

Address where item will ship from. Also referred to as a Source Point.

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Please provide the following:


  • A digital flat image of the entire label, both for the front and back of the product. Please ensure all elements of the image are legible.
  • A final product image that meets these requirements:      

       

  • High Resolution
  • Bottle/can - 3" wide at 300 dpi
  • Case/package - 5" wide at 300 dpi
  • White background only with no shadow or reflection.
  • File share transfers will not be accepted.


  • Product Presentations for Listing Calls are uploaded here.
Drag and drop files here or