Tourism WA
Trade Ready Introduction Program
Expression of Interest Application Form

Tourism WA's Trade Ready Introduction Program (TRIP) assists established tourism operators to expand their business into the interstate and international markets. Over a three-year period, TRIP operators are provided with financial assistance to attend in-market trade events. They will also receive support in establishing relationships with buyers through trade engagement opportunities.

Established tourism operators that have had limited or no face-to-face trade engagement are encouraged to complete the expression of interest form which is open year-round.

The cut-off date for intake into the program for 2026 will be EOD Tuesday 30 September 2025.

If you have any questions regarding the program, please contact the Tourism WA Partnerships and Industry team at industry@westernaustralia.com

Note: You cannot save this form, so please review the questions and return to the form when you're ready to submit your application. Visit Tourism WA's corporate website to download a copy of the EOI.

Name of Business:

Business Website

Business Address

Postal Address (If different)

Business ABN

Please provide your 11-digit Australian Business Number (ABN)

Contact Name

This person will receive all correspondence relating to the program.

Position

Contact Phone

Phone

In which WA region does your business operate?

Select all that apply if your business operates across multiple regions.

Why do you want your business to be involved in this program?

Please explain what you hope to achieve by being involved with TRIP (approx 300 words).

Please explain and demonstrate how your business meets the eligibility criteria.

Please support your answer by uploading a copy of your current Marketing Plan.

Does your business have an active Australian Tourism Data Warehouse (ATDW) listing?

It is a requirement to have an active ATDW business listing. It is free for WA tourism businesses to list on ATDW. For more information visit www.atdw.com.au/listing-with-atdw

Yes

No - but I will create a listing

Does your business hold sustainability standards/accreditations?

Note, if you answer no to this question and are accepted into the program, you will be required to complete sustainable accreditation before being onboarded into the program.

Yes

Does your business hold Accessible Tourism Accreditation and/or completed an online assessment tool?

If you answer no to this question, you will be required to complete an accessibility online assessment before before being onboarded into the program.

Yes

Has your business undertaken cultural awareness training?

Whilst this is not a requirement to participate in TRIP, if you would like more information, please refer to Tourism WA's Cultural Inclusion Resources.

Yes

Has your business completed a recognised international market-ready or host program?

Yes

What is your current understanding of trade distribution and working in the domestic and international markets?

Please identify if you have any previously established trade relationships (approx 500 words).

Have you ever previously attended a domestic or international trade event? If so, please name the event and the year(s) you attended.

Do you have product/experiences with scheduled availability and have an existing, or be willing to develop, a rate sheet for trade, with a minimum commission structure of 25% for Wholesalers and Tourism WA’s Key Distribution Partners?

Notes: Rates can be negotiable for smaller Online Travel Agents and Retailers.

Yes

No, but willing to develop a rate sheet

As a three-year joint funding commitment is required, please provide details/evidence of your ability to commit to this program from a financial and operational perspective.

Please support your answer by uploading a copy of your current Business Plan.

Is there any other information you would like to provide to support your EOI application?

Please upload a copy of your current Business Plan, Marketing Plan and Public Liability Insurance.

Drop your files here

By ticking this box I acknowledge that I have read and agree to the terms and conditions of the Tourism WA Trade Ready Introduction Program and that the information I have provided in this form is true and accurate at the time of submission.

Please ensure you read and understand the terms and conditions of the program as outlined in the Expression of Interest. Visit the Tourism WA Corporate Website for more information.

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Tourism WATrade Ready Introduction ProgramExpression of Interest Application Form

Tourism WA
Trade Ready Introduction Program
Expression of Interest Application Form