Corporate Sponsorship Framework

Study Gold Coast (SGC) is the peak marketing body for the education and training sector of the Gold Coast. As such, it is our role to build the city's reputation as an education and training destination of choice. We do this through our 4 key pillars of student attraction, experience, employability and retention. One of the key tactics for building awareness is corporate sponsorship. SGC regularly sponsors events and programs that offer corporate sponsorship benefits. The following framework outlines the parameters by which SGC assesses these opportunities. We welcome your application if you feel your opportunity meets these parameters and provides value for SGC.

Corporate Sponsorship Framework

Please complete the following application form to be considered for sponsorship funding. All fields must be completed and supporting documents must be attached. SGC considers applications on a fortnightly basis. The assessment committee will provide an outcome within 4 weeks of your application.

Organisation Name

First Name

Last Name

Position Title

Email Address

Mobile Number

Opportunity Name

Opportunity Type

Is this opportunity a physical event, online event, program/series, one-off project or other marketing opportunity?

Opportunity Description

Opportunity Date

Opportunity Time

Opportunity Location

Sponsorship Amount Requested

Risk Assessment (if applicable) and Public Liability Insurance

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Other relevant information

Date of Submission

Awareness

How does the opportunity build Study Gold Coast's awareness in the education sector and/or broader business community?

Alignment

How does the opportunity align with and/or help Study Gold Coast achieve one or more of SGC’s pillars: student attraction, student experience, student employability, student retention?

Audience and Engagement

Audience

Who is your target audience eg. students/corporate?

Reach

What is the approximate reach of your event including participant/audience numbers (face to face/online)?

Event

Is there an opportunity for SGC to have a presence at your event (within your initiative)?

Connect

Is there an opportunity for us to connect to your audience to promote the work we do and how they can engage with SGC?

Speak

Does the opportunity provide the chance for a SGC representative to speak to your audience?

Marketing

Does the opportunity include marketing exposure eg. advertisement/content/imagery in program, signage at event, flyers on seats, social media posts?

New assets

Does the opportunity provide SGC with new assets eg. database of participants/attendees?

Value

Are there any additional costs and expenditure required to maximise the opportunity e.g. production of signage, merchandise or giveaway bags?

APPROVAL

If the opportunity is approved, approval will be provided in written form, with investment and terms clearly stated and signed by CEO, prior to payment. Key contact officer for corporate partnerships is Partnerships Program Manager: partnerships@studygoldcoast.org.au or phone 5556 6106.

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