Audience Spectrum Profile Request Form

REPORT TYPES


Audience Spectrum Profile Snapshot | £250 + VAT

The Snapshot report shows you the proportion of each Audience Spectrum segment in your audience, compared with the Audience Spectrum profile of the population in the area of your choice.


Download Example Audience Spectrum Profile Snapshot Report


This report can also be produced to include a Mosaic profile, a consumer behaviour segmentation developed by Experian. A combined Audience Spectrum Profile Snapshot + Mosaic standard report costs £525 + VAT.


Audience Spectrum Profile Essentials | £375 + VAT

The Essentials report has all the features of the Snapshot report, but adds commentary and detail about the segments that are particularly notable in your audience, compared to your target population. It also includes maps to illustrate your reach.


Download Example Audience Spectrum Profile Essentials Report


Audience Spectrum Profile In Depth + Mosaic | £700 + VAT.

The In Depth report has all the features of the Essentials report, but also include Mosaic.


Before order, please note...

  1. For each of these reports we will need a minimum of 400-500 full postcodes. If you have fewer than this the data will not be robust enough for analysis.
  2. Where Audience Spectrum Reports are ordered with more than one set of data to profile or base area, reports will be produced per separately and costed as such. Before production, clients will be informed of the cost of their order and the choice to reduce their data to one file or their base to a single area will be offered. If you choose to keep the data/base area as more than one file/area at this point, the cost of an additional report will be invoiced.

If you're interested in multiple reports select them from the dropdown or if more than one of the same type please describe in writing

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On your report you will receive an indication of how your data compares to a larger area of your choosing. This might typically be either the region in which your organisation is based, the country (England, Scotland, Wales or Northern Ireland), or the UK as a whole. If you are looking for more than one report, and you would like different base areas for each report, please enter them below, each on a new line, in the same order as above. Base areas do not have any limits on size.

e.g. from survey respondents, from booking transactions, from members of a loyalty programme etc.

If you have a promotional code, please enter this below:

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If required

Note - if you are a freelancer, consultant or agency using the report with another end user cultural organisation, please also indicate this below alongside use.

Please tick here if you do NOT want to receive updates from The Audience Agency on future events, products, insights and other opportunities