(First & Last Name)

What made this campaign special and worthy of recognition?

Please describe the goal of the campaign and how the campaign was designed to achieve those results. Explain the product involved, its strengths and weaknesses, and its position in the market and what type of advertising it was employing before the nominated campaign ran. How was this campaign designed to achieve its goals and who were (and weren’t) the target audiences?

What research was involved to segment the audience and identify the target market? What data was used to target these consumers using TV and other media? How large was the target audience for this campaign and what percentage of it did you expect this campaign to reach.

What media were chosen to reach the target audience? How were multiple platforms coordinated? What the campaign monitored in flight and what adjustments were made to optimize?

Why do you think this was a successful campaign? How much of the target audience did you reach? What were the KPIs and how did the campaign perform both absolutely and versus benchmarks for the brand or category? (Note: We would like to publish some description of how successful this campaign was. You may also include information here that we will not share or publish so that we can evaluate your nominee.)

An on the record quote from an involved executive at your organization or the client about this campaign and what they learned from it.