Brand Governance Assessment

Brand Governance Assessment

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This assessment is provided free of charge for informational purposes only and does not constitute legal or contractual advice. IMP disclaims all liability for the information you provide. For more details, please refer to our full terms and privacy policy.

Introduction

This short assessment helps us quickly understand your current brand management practices, challenges, and opportunities. Your responses will generate tailored insights into your brand’s governance maturity, highlighting areas where improvements could be most impactful.

Estimated completion: Less than 10 minutes

Questions marked with (*) are required. Providing detailed responses will help us deliver more precise and valuable recommendations for your brand.

Brand Management

Do you have Brand Guidelines?*

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Guidelines Format

Please select any that apply.

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Gdlns Format Other

How comprehensive are your guidelines?*

Select

Do you know when your guidelines were last updated?

Brand Asset Storage*

Please select any that apply.

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Asset Storage Other

Brand Scale & Complexity

Active Regions*

Please select all that apply.

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Active Region Other

List additional regions and/or if you divide regions differently, please list the breakdown here.

Brand Team Size*

Team size refers to any staff members who have roles related to brand operations (Executives, Managers, Designers, Administrative staff, etc.)

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Brand Approval Chain*

Please select all that apply.

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Usage & Pain Points

Channel Usage

Please select all that apply.

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Channel Other

Please list all additional channels.

Pain Points

Please select all that apply.

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Pain Points Other

Send me a copy of my responses

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Introduction

Company Information

Brand Management

Brand Scale & Complexity

Usage & Pain Points