SCORE Lead Generation on LinkedIn | Opt-in Form

LinkedIn Lead Generation Campaign– How It Works in 3 Steps:


  1. Users click the ad and are served a LinkedIn pre-populated volunteer interest form. Contact information is pulled directly from a user's profile: Name, Email, Phone, LinkedIn URL and City of the interested prospect.
  2. Hiper will add the leads to a shared google spreadsheet for your chapter. You will receive an alert that a new lead has been added.
  3.  It is then the responsibility of the chapter to nurture each lead.


To view campaign examples, click here.


Average SCORE chapter campaign metrics (updated 9/9/22, 10 campaigns)

  • Lead form completion rate: 10%
  • Cost per lead: $102
  • Average cost per click: $7.72
  • Average SCORE chapter media budget: $17/day
  • LinkedIn's recommended daily media budget: $50/day


Media budget:

  • Use the recommended media budget data above to determine your media budget and campaign duration.
  • We recommend budgeting for a 3 month campaign.


FY23 Hiper fees:

  • One-time campaign set-up fee: $400
  • Monthly management and optimization fee: $100


Timing:

  • Ads go live within 10 business days of opt-in. Assumes all local assets are uploaded at time of opt-in form completion.


Questions & additional information:

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Objective*

Let us know if your chapter already has an existing LinkedIn Lead Generation campaign that you'd like to extend for a longer duration and with additional budget. If nothing is marked then Hiper will assume this is a new campaign and the set-up fee will be charged.

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Please allow for up to 10 business days for campaign set-up and launch.

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Enter the email(s) of each volunteer who will follow up with your campaign leads. An alert will be emailed each time a new lead is acquired so they may begin the nurture process.

Please list each county you'd like included in your local ad targeting, separated by a comma.

(Optional) Upload up to 3 local images or videos to be used in your local ads. Photo/video permission must be obtained by the chapter prior to uploading. Ideas for local assets include:


• Local cityscape images used on your website

• Client spotlights

• Volunteer mentor spotlight

• Images from past local chapter events

• Video testimonials

Drag and drop files here or

Please provide additional context and information about the local assets uploaded for your campaign.

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Authorization | Optional Campaign Package

By submitting this form, you are authorizing this OPTIONAL campaign package and approving the associated fees that will be charged to your chapter. Campaign fees will be processed through SCORE centralized accounting. This expense is booked to your national allocation budget, if available, and your chapter local cash if it isn’t. You may run a Bills Register or click into your Marketing Expense to see this ad campaign charge.


NOTE: This OPTIONAL social media campaign expense is in addition to the monthly social media content provided to your chapter free of charge, which is managed by Hiper and funded by SCORE HQ.


If at any time you have questions, please email scoresocial@hi-perlocal.com.

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