Survey Set Up for Audience Finder Wales

Audience Finder's core survey is designed to help Welsh organisations monitor key information about their audiences, including demographics, motivational and experience-related questions. Things to note:


• All questions in the core survey (which may be viewed here) are free and compulsory for benchmarking reasons. Surveys will be supplied in both English and Welsh as standard.


• We advise that organisations should aim for around 380 responses. Results are updated once a week to the Audience Finder Original dashboard for monitoring and, when set up, you may access your raw data at any time within the survey library of Audience Finder Answers.


• By default, this survey will be set up to run for 12 months from the date that it is set up, but start and expiry dates may be adjusted slightly depending on your schedule. Please just specify in the Other Comments Section. If you intend to use this survey retrospectively on a past financial year, please also indicate this there.


• If your visitation is annual, such as a festival, then it is possible to modify the core questionnaire with alternative wording which aligns better – please also indicate in the Other Comments section below.

Please specify 'Yes' or 'No'. If 'No', please provide of the name of the organisation which will be acting as data controller on your behalf


Request your survey

The free core survey comprises a number of free and compulsory questions. To set up your survey we will need to know:

i.e Within the question text, for example 'How likely is it that you would recommend The Red Theatre?'

More info here. Please note that one methodology is provided free of charge, but each additional methodology requested will be charged at £250 plus VAT:

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Please select the artform(s) that are relevant to your organisation's survey. This will determine the options presented to your audience/visitors within the questionnaire.

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This is your total yearly footfall or total number of tickets sold. It can be an approximate number but it is necessary for your survey set up.

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OR Customise your survey

In addition to the free core questions, you can choose up to 5 free questions from our Premium Questions List. If you wish to add more than 5 Premium questions the cost would be £100 +VAT per additional question.

If you are interested in adding Premium questions to your survey, please list their ID numbers below.

You can also add bespoke questions to your survey, Each bespoke question costs £100 +VAT per year. Please let us know what question you would like to add:


Want to continue with the same survey or do you have some specific needs with your survey collection? Just let us know here:

Completion time

Please be aware that after you submit this request form a member of our Support Team will be in touch within 2 working days to confirm the details of your survey. Occasionally our emails can end up in junk folders so please ensure you check this if you don't hear from us.


Once you have confirmed the details of the survey, you will have your survey questionnaire within 10 working days.