Survey set up request

The core audience survey is designed to help organisations monitor key information about their audiences. Things to note:

• All core questions (see here: are free and compulsory.
• We recommend you collect for a minimum of one year to ensure a good sample of your audiences are approached, overall you should aim for around 350-380 responses
• Question 3 about artform can be pre-filled automatically and removed from the survey if you are a single artform organisation
• Results are updated once a week to the online dashboard for monitoring and respondent’s postcodes are profiled using Audience Spectrum once you reach the target of 380 responses.
• Results from your responses can be compared to a number of free comparators including population census data and other arts attender predefined groups

To get set up simply fill in this short request form and the team will get in touch to discuss your set-up.

To get back to the site go to

i.e. how you should be referred to in the survey

The free core survey questions comprise of a number of free and compulsory questions (to see example follow this link -

To set up your survey we will need to know:

If you are not sure which methodology would be best for your organisation, please have a read here (

This is the total number of audience members or visitors that experienced your work in a year. It can be an approximate number but it is necessary for your survey set up.

In addition to the free core questions you can choose up to 5 free questions from our Premium questions (click here for full list
If you want more than 5 Premium questions the cost would be £100 +VAT per question.

If you are interested in adding Premium questions to your survey, please list their ID numbers below.

You can also add bespoke questions to your survey, Each bespoke question costs £100 +VAT per year. Please let us know what question you would like to add:

If you require more than one survey set up please state that here. [Note there may be additional charges subject to requirements]

Finally to help us to provide you with the best advice please describe briefly what you hope to use this service for, e.g. general monitoring of your audiences, reporting on specific goals etc.

Please be aware that after you submit this request form a member of our Support Team will be in touch within 2 working days to confirm the details of your survey.

Once you have confirmed the details of the survey, you will have your survey questionnaire within 10 working days.

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