Digital Marketing Manager

Work Conditions

Company: VABISS

Location: Baku

Work Schedule: 5 working days per week, 9:30 AM - 5:30 PM (onsite 20% / remote 80%*)

Contract: Full-time, minimum of 2 years, official (with TIN number)

Is freelancing or a secondary job accepted? - No.


Major Duties


  • Work closely with product team to stay updated on product features, updates, and launches.


  • Collaborate with business development and sales teams to ensure that tech content and social media strategies align with broader promotional and sales goals.


  • Video Content Creation: Develop and produce video content for software product promotions, tutorials, and podcast episodes. This includes scripting, storyboarding, filming, and post-production editing.


  • Ensure all content aligns with the brand voice, style, and messaging while highlighting the unique value propositions of our software products.


  • Content Strategy: Collaborate with the marketing team to create a content calendar and develop strategies for video content that align with marketing goals and brand messaging.


  • Editing and Post-Production: Use Camtasia and other editing software to edit video footage, add effects, and ensure the final product is polished and aligns with brand standards.


  • Scriptwriting and Storyboarding: Write compelling scripts for video content and create storyboards to guide production, ensuring clarity of message and engagement with the target audience.


  • Analytics and Reporting: Monitor video performance metrics and use insights to optimize future content. Provide regular reports on content engagement and effectiveness.


Relevant experience as a digital marketing and/or content specialist?*
English proficiency*
Russian proficiency*
Azerbaijani proficiency*

Competence

Proficiency in Video Editing Software*

Expertise in using Camtasia and other video editing tools is essential for producing high-quality video content.

Strong Content Writing Skills*

Ability to write clear, persuasive, and original scripts and video content that resonate with the target audience.

Creativity and Storytelling*

A strong creative vision and storytelling skills to produce engaging and informative videos that capture audience attention.

Experience with AI Tools*

Familiarity with AI tools like ChatGPT for content creation or social media optimization. This shows the candidate is abreast with the latest tech tools that can enhance content strategy.

Social Media Management*

Proficiency in managing and optimizing various social media platforms to promote tech products effectively, while also engaging and growing the software-oriented audience.

SEO & Content Optimization*

Expertise in optimizing content for search engines, especially within the tech domain. This ensures the content reaches a larger audience and drives organic traffic.

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How long do you see yourself working with us?*

We believe in building a relationship of trust and understanding with our team members. By asking about your intended duration with us, it helps us get a sense of any personal plans you might have, like furthering your education, relocation, or other commitments. For our side, it aids in long-term planning and project alignment. For you, it ensures we’re aware and supportive of your future endeavors, so we can align your role, provide flexibility, or even offer growth opportunities that match your timeline. It's all about ensuring that both your time with us and our investment in you are mutually beneficial and aligned

How did you found us?*
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