Vendor agrees that it shall indemnify, defend and hold harmless the Suncoast Aquatic Nature Center Associates Inc., Sarasota County Government, and all other Regatta Organizations holding the event(s) and each of their officers, volunteers, directors, agents, successors and assigns (hereinafter collectively the “Indemnitees” from and against any and all losses, costs, claims, suits, damages and expenses (including attorney’s fees) arising from or related to vendor’s actions, business activity, booth, advertising or otherwise arising from or related to vendor’s participation in the subject event. In addition, vendor will further hold harmless Indemnitees from any and all losses, direct or consequential, arising from or related to cancellation, postponement, and delay or rescheduling of the subject event, regardless of cause.