OPTAVIA® OFFICIAL POLICIES - INTERACTION WITH THE MEDIA
In order to protect the OPTAVIA brand and to ensure a consistent message, OPTAVIA has determined that it is in the best interest of all Coaches to have designated company spokespersons handle all communications with the media, except as otherwise allowed by these Policies. Accordingly, unless Coaches receive prior written consent from the Company, Coaches are not permitted to contact, solicit, respond to, interview with, or otherwise communicate with the media about OPTAVIA, its products, programs, services, the business opportunity, their experience with OPTAVIA, or anything else relating to OPTAVIA, even if OPTAVIA is not mentioned by name. It is a violation of this Policy to provide any information to the media without prior written approval from OPTAVIA, regardless of whether the information is positive or negative, accurate or inaccurate. “Media” is defined broadly to include, but is not limited to, all traditional news outlets, television and radio shows, print media, as well as all internet-based journalistic communications, which may include blogs, forums, and bulletin boards relating to journalistic news or similar outlets. If the media contacts a Coach, he or she must notify the Company and receive written authorization to speak to the media BEFORE discussing OPTAVIA products, programs, services, the business opportunity, etc. with the media. If appropriate, the Company shall appoint an authorized representative to serve as a spokesperson to the media. Coaches who receive written authorization from the Company to interact with the media shall also work with the Company to ensure that OPTAVIA’s products, programs and services are accurately presented to the media. See the OPTAVIA Procedures for Details on Interaction with the Media.