Mindful Brands Survey

At HealthPost, we’ve made a conscious decision to be mindful of nature, people, materials, and transparency. We live and breathe these four values every day – and we partner with like-minded companies that take them to heart too.


Our community are passionate about making healthy choices for their wellbeing – and the planet. They want transparent, trustworthy information about the brands and products they’re choosing, so they can shop with the planet in mind.


That’s why we created Mindful Brands - an innovative way to meet the growing needs of our community, so they can discover and shop for brands that share their ethical values. Mindful Brands allows you to reach and connect with more mindful shoppers who are looking for sustainable options.


Please tell us how your brand is living and breathing our four Mindful Values, so we can holistically assess your brand alignment:


• Environmental Sustainability

• Social Responsibility

• Eco Packaging

• Transparency


If you are a supplier with more than one brand, please complete a new survey for each brand.


Your responses may be used in the future for customer-facing content, so please update us as things change for your business, and we may make tone of voice edits to your copy if required.

Please confirm your products have unique barcodes.*
Is this brand Aotearoa NZ owned and operated?*

We'd like to know about your brand mission, purpose, vision and/or expertise. We'd love to hear what your brand has achieved and any obstacles you have overcome. Please also share who you think is your main customer audience.

Please provide evidence of any that you select below.

Please provide information about the support or initiatives you are committed to.

If you haven't selected 'other packaging' please write N/A below.

Please share the ways you explain or educate customers about how to dispose of your packaging.

Please share the ways in which environmental sustainability or being mindful of nature are important to your brand. Please share the policies, processes, or initiatives you have in place.

Please share the ways in which social responsibility or being mindful of people are important to your brand. Please share the policies, processes, or initiatives you have in place. This should cover people that are employed by your brand and those who make your products or grow the ingredients you use in your products.

Please share information about your supply chain. Are you able to trace your ingredients back to where they are grown or made? Have you met the manufacturers? In what ways is the transparency in your supply chain continuously improving? How do you ensure ethical and fair practices within your supply chain?

Ethical declaration*

Can you confirm that all ingredients are sourced ethically, that a fair and equitable amount of money is paid for products and services for farmers, producers, and manufacturers, and the working conditions meet good labour laws. This includes child and slave labour free, freedom of employment, working conditions that are safe and hygienic, and working hours that are reasonable.

Ingredient sourcing*

Can you confirm that you will disclose full information regarding your ingredient sourcing and supply chain if required by HealthPost, for the purpose of consumer transparency & ethical practices, at any stage in the future?

Do you disclose on your packaging where your products are made, what they contain, and where the ingredients are sourced? Can customers easily access this information?

What manufacturing standards are in place for your products?

What are the channels you distribute to? What is your vision for NZ market distribution?

Drag and drop files here or

I confirm my products comply with HealthPost's Ethical by Nature promise

https://www.healthpost.co.nz/about-us/responsible-sourcing

Thanks for the information you've provided. Our team will be in touch.