Marketing Structure Form

Marketing Structure Form

Person Completing This Form:*

Email:*

Todays Date:*

Name Of Course:*

Base Marketing Plan (Cost $500)

All services listed below are required:

Images: Custom-designed images of up to 5 images within the course brand.

Landing Page: Designed with images and vanity URL.

Listing in the CE Newsletter: Listed in the save the date section, and minimum of one listing with a link.

Project Management: Creation of marketing strategy, managing rounds of edits, and general communication on marketing.

Customer Support: Customer support for learners with registration, transcript, access, payment, and certificate generation.

Additional Marketing Services

Please choose below additional services you would like to receive outside of the base plan. Please note the costs associated to each additional service.

Email Pricing

Sent to purchased lists using salesforce, and PDF versions created for additional promotion. Up to 1 email per month.

(Please choose one)

2 emails- $600

5 emails- $1,500

8 emails- $2,400

Individual -$300 (each)

Digital Brochure ($250.00)

PDF Brochure that can be distributed via email by CE team or course directors; multi-page with images, schedule, accreditation, etc.

Custom Images ($150.00)

Custom images are created for a variety of needs, including social media promotions with other organizations. Created for any sizing requests.

Created Custom Signage

Creation of directional posters, fliers, welcome signs, schedule signs, business card promotions, etc.

$70/ large poster

$20/ medium poster

TBD fliers

TBD business cards

Nametags ($1.25/nametag)

Plastic clip on badge style nametags printed one week prior to the conference.

Feature in CE Newsletter ($100.00)

Listed at the top of the newsletter as a larger image.

Email Lists

Custom Email List Purchase.

TBD by list provider- sponsoring department is responsible for paying for this.

External BCH Promotion

Communication with external associations, member groups, etc. The DE Department would communicate and facilitate, but the sponsoring dept would pay all fees for lists, features, etc. Information on what associations, member groups, etc., must be provided to DE by course planners.

TBD by external provider.

Printing and Mailing

Printing of save the date postcards, fliers, brochures, etc.

TBD based on list size and type of mailing.

*Average cost is $0.50/mailer

In Person Registration Support ($250.00)

In person registration support for up to 4 hours on the 1st day of the course.

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