The domains help define the areas of knowledge, skills and experience that 21st century education activists possess.
• Advocacy (ADV): Advances the cause of public education through advocacy for students including addressing racial and social justice in education and how it benefits our students and members’ professional needs and rights.
• Communication (COM): Build and execute an integrated communications strategy that drives the mission, vision, core values and strategic goals of the Association.
• Governance and Leadership (GOV): Sets the mission and establishes and monitors strategies necessary for a relevant and thriving Association while empowering, motivating, and fostering a pipeline of diverse leaders.
• Leading Our Professions (LOP): Advocates for professional learning, professional quality and social diversity inside our professions and promotes our union’s role in advancing education transformation, student learning, and equitable access to opportunities.
• Organizing (ORG): Mobilizes, activates and engages members and leaders to support internal and external relationships and Association capacity to: recruit, retain and identify diverse groups of members and leaders; and advance strategic priorities at the national, state, and local levels.
• Social and Emotional Intelligence (SEL): Understands the knowledge, skills, and behaviors that create healthy identities, manage emotions and achieve personal and collective goals; demonstrates the ability to feel and show empathy, establish and maintain supportive relationships, and make responsible, caring decisions. Note: This is a new competency domain; as such, sessions will not be coded as SEL, but there are several sessions that will be integrating the domain in the delivery of their session.
• Strategy and Fiscal Health (SFH): Use Association resources responsibly to accomplish the goals of the Association through strategic thinking, effective financial management and understanding of fiduciary responsibilities.