Ticketing Data Analytics on Audience Answers

Ticketing Data Analytics on Audience Answers

Thank you for your interest in connecting your organisation’s ticketing data into Audience Answers. Your ticketing system provides a rich source of data about your audiences and by connecting it to Audience Answers you’re able to see your data converted to at-a-glance key insights.

To get started, kindly fill in the below form, providing all the necessary information when prompted. Once received, we will then confirm all the information you’ve submitted is correct with you within 2 working days.

We will also send you our Data Use and Confidentiality Agreement (DUCA) via Adobe Sign (look out for an email from our colleague Stephen Miller). Please complete each field of this agreement fully with your organisational details, sending it back once completed. You can find a Q&A overview of our data protection and processing here.

Once we receive confirmation that all the information we have is correct and we have received a signed copy of the DUCA from you, our Ticketing Team will go ahead with creating the connection between your ticketing system and Audience Answers. This process can take up to 10 working days though we will let you know the progress of the feed at every stage so you’re up to date with where we’re at.

Your name:*

Your job title:

Organisation name:*

Email:*

Phone number

Does your organisation receive regular funding from Arts Council England, the Arts Council of Wales or Creative Scotland?*

Please indicate your funder(s) below. If your organisation does not receive funds from any of these funding bodies, please select "Not Applicable".

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Which Audience Answers plan are you interested in?*

See everything included in our plans.

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Has your organisation changed names in the last 5 years?*

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What was the previous name of your organisation?

Do you have ticketing administration permissions?

For the next section of this form you will be asked to provide information about your organisation's ticketing system and/or to make changes within the settings of your organisation's ticketing system to help facilitate of the connection. If you don't have permission to provide this information or make such changes, please stop filling in the form at this point and ask the relevant colleague to fill it in in your place.

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Which ticketing system does your organisation use?*

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What is your "Client Name"?*

We will need this to access your data via the Spektrix API. You can find this by looking in any Spektrix system URL. The Client Name is found between slashes after the base URL (system.spektrix.com)

Granting The Audience Agency access to your data in Spektrix*

i. Go to the "Settings" interface

ii. Go to the "System Config" tab

iii. Find the section called "Allow Third Parties to access my data"

iv. Tick the box to enable "The Audience Agency"

Please tick the box below when all steps are completed

When did you start selling tickets in this system?*

Before Spektrix, did you use another ticketing system?*

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Did you import any old performance/transaction data from your old provider?*

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Can you tell us the earliest performance date you imported?

This can be a month if you can't remember the exact date.

Do you track the Art Form or Genre of your Events in Spektrix?*

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What is the name of the Event Attribute which stores your Art Form/Genre?

Do you track the Venue of your Events in Spektrix?*

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What is the name of the Event Attribute which stores venue name?

Do you sell for more than one organisation?*

E.g. separate organisations coming together in a consortium for whom you provide ticketing services. Separate venues that are part of your own organisation count as one organisation.

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TAA can exclude performances as necessary from analysis. Which of these organisations are participating in Audience Answers?

If you're unsure if any organisations are participating, simply put 'Don't know' in the box below

Please tell us how you identify these organisations in your data.

E.g. does each organisation have a specific venue name?

What is your name in your Ticketsolve system?*

When did you start selling tickets in this system?*

This can be a month and year if you can't remember the exact date.

Could we please ask for your API key?*

We need this in order to create the data extraction against the Ticketsolve API.

Do you regularly make changes to performance or ticketing data after a performance is over (e.g. to back-load agency sales)?*

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How many days after a performance is it safe to say the data is complete, final and ready for extraction?

Before Ticketsolve, did you use another ticketing system?

Select

Did you import any old performance/transaction data from your old provider?

Select

Can you tell us the earliest performance date you imported?

This can be a month if you can't remember the exact date

Do you sell for more than one organisation?*

E.g. separate organisations coming together in a consortium for whom you provide ticketing services. Separate venues that are part of your own organisation count as one organisation.

Select or enter value

TAA can exclude performances as necessary from analysis. Which of these organisations are participating in Audience Answers?

If you're unsure if any organisations are participating, simply put 'Don't know' in the box below.

Please tell us how you identify these organisations in your data

E.g. does each organisation have a specific venue name?

If you have more than one space within your organisation, do you wish to explore splitting your ticketing data in your dashboard or beginning an Audience Spectrum license for an additional cost to allow for a deeper analysis?*

For further information on Audience Spectrum Licences, please click here.

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Could you confirm the exact organisation name that Ticketsource use as a client name for your organisation?*

When did you start selling tickets in this system?*

Before Ticketsource, did you use another ticketing system?

Select

Did you import any old performance/transaction data from your old provider?

Select

Can you tell us the earliest performance date you imported?

This can be a month if you can't remember the exact date

Do you regularly make changes to performance or ticketing data after a performance is over (e.g. to back-load agency sales)?*

Select

How many days after a performance is it safe to say the data is complete, final and ready for extraction?

Do you sell for more than one organisation?*

For example, separate organisations come together in a consortium for whom you provide ticketing services. Separate venues that are part of your own organisation count as one organisation.

Select

TAA can exclude performances from the dashboard as necessary. Which of these organisations are participating in Audience Answers?

If you're unsure if any organisations are participating, simply put 'Don't know' in the box below.

Please tell us how you identify these organisations in your data.

For example, does each organisation have a specific venue name?

For further information on Audience Spectrum Licences, please click here.

Select

Other, please specify

Have you reviewed our Manual Files Specification already?*

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Is your organisation self hosted or RAMP hosted on Tessitura?

RAMP hosted means your Tessitura system is held in the cloud. Self hosted is when you have a highly customed ticketing system.

If you're unsure if your organisation is self or RAMP hosted, you can contact your organisation's Tessitura administrator or check your login URL; if the URL contains "tessituranetworkramp.com", it's RAMP hosted, while a custom domain usually indicates a self-hosted setup.

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Additional information:

Is there anything else we should know about your ticketing system? For example, do you sell tickets for or via another venue? Do you sell tickets on behalf of touring companies that visit your venue?

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