BIOTEXFUTURE 2025 Forum Webinar Privacy Notice
February 2025
1.WHAT IS THIS ABOUT?
adidas is committed to comply with all relevant privacy laws and regulations. This Privacy Notice describes how adidas processes the personal data which we collect as part of your participation in this BIOTEXFUTURE event. This Privacy Notice also provides you with information on your rights under applicable data protection laws, and how you can exercise those rights.
2.WHO IS THE DATA CONTROLLER?
adidas AG, Adi-Dassler-Straße 1, 91074 Herzogenaurach, Germany and the adidas company which conducts the event, have joint obligations and privileges using and protecting your personal data for the below listed purposes.
Any reference to “adidas”, “we” or “us” in this notice is a reference to adidas AG and the adidas company which conducts the event in collaboration with RTWH Aachen University.
3.WHY DO WE PROCESS YOUR PERSONAL DATA AND WHAT IS THE LEGAL BASIS?
In relation to your participation, we collect and process personal data such as first name, last name, your e-mail-address and affiliation, participation type (in person), focus of interest, session information. We process your personal data for the purposes of our legitimate interests. Our interests comprise:
- The preparation and management of your participation and the specific sessions you choose to attend. In this context, messages are sent to you with the relevant information you need for the upcoming event.
- The access control to our event location, the protection of the event and people, the improvement of our event and guest management processes as well as your participation experience.
- The exercise of our legal rights or our protection from legal claims.
- Information that you provide voluntarily, such as focus of interest and comments. Voluntary data allows us to plan and conduct the event of the participation agreement and to execute precontractual provisions.
Moreover, we process your personal data to comply with applicable laws.
Additionally, we may take pictures and do video recordings throughout the event for our internal collaboration (e.g. internal presentations, intranet) and for our public relations work (e.g. Biotexfuture Website, adidas Website/Apps, social media or external presentations). For example, we may create a highlight video and publish it on social media.
The legal basis for the processing of personal data is identified in Article 6 (1), (c) or (f) of the General Data Protection Regulation (GDPR).
4.WITH WHOM DO WE SHARE YOUR PERSONAL DATA?
For the above-mentioned purposes, your personal data may be shared with the following categories of recipients (including recipients outside the European Economic Area) in accordance with applicable laws:
- Service providers which help us to organize the event and our business activities such as local operating and security providers, hosting providers (guest management system), IT service providers, event management agencies, travel agencies, carriers (e.g. airlines), hotels or travel security providers.
- In exceptional cases with government authorities, law enforcement agencies and/or courts, if mandated by law or if required for the legal protection of our legitimate interests.
5.WHICH SAFEGUARDS DO WE UNDERTAKE TO PROTECT YOUR DATA?
We will protect your personal data, whether inside or outside the EEA. We may share personal data outside the EEA only after an assessment of reliability and after ensuring that personal data is adequately protected.
We further have appropriate technical and organizational measures in place and signed contractual agreements with our service providers to protect your personal data against loss, alteration or unauthorized access.
6.HOW LONG DO WE KEEP YOUR PERSONAL DATA?
adidas will delete your data, if a storage of such data is no longer required for the purposes described in section 3. BIOTEXFUTURE is an innovation space that will run out at the end of 2025 and all personal data will be deleted latest with the end of BIOTEXFUTURE, unless we are required to keep your personal data due to legal obligations.
7. WHAT ARE YOUR RIGHTS?
You can ask adidas for information on your personal data and a copy of it. You also have the right to demand the rectification or deletion of your personal data and the restriction of the processing of it. You can object to the processing, if and insofar as you doubt our legitimate interests in processing your personal data. Where your enquiry has been rejected, we will provide a reason.
You also have the right to lodge a complaint with a supervisory authority in the Member State of your habitual residence, place of work or of an alleged infringement of the GDPR.
8.WHO ARE YOUR CONTACTS?
If you would like to exercise your rights, if you have questions about this Privacy Notice, complaints or wish to contact adidas for any other reason in relation to the processing of your personal data, please contact the responsible adidas Team with subject “Guest Request_Biotexfuture Event”: christine.anstaett@adidas.com