• Mega & Macro Influencers – Highly-recognizable names with large followings (usually 500k+). Includes A-listers, celebrities, athletes and other culturally relevant influencers
• Mid-Tier Influencers – Transition phase between mild popularity and stardom. Includes veteran content creators in niche industries like travel, fashion, beauty, food, social scene, etc.
• Micro Influencers – Smaller following with high engagement among their audiences. Includes lesser-known content creators, and niche industries like travel, fashion, beauty, food, lifestyle, etc.