Revenue Health Check
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$ Amount (2023 Projected)
$ Amount (Billed Annually)
$ Amount
(in years)
Net Retention Rate % (i.e. Churn/downgrades + expansions)
% (Lost customer / Total customers at beginning of period) / 100
% (Upsell, upgrades, cross-sells)
MQL to Closed Won %
Prospect (cold) to Closed Won %
Revenue generated by the AE Quota /OTE (On Target Earnings) Ratio.
(Average sales cycle in months)