Major Event Grant Application

 

POLICIES & PROCEDURES

Download here:


https://bit.ly/47DcgNI

 
 
 

 

ORGANIZATION INFORMATION

 
 
 
 
 
 

(event planner)

 
 
 
 
 
 
 
 

(type "N/A" if this does not apply to you)

 

 

EVENT INFORMATION

 
 
 
 
 
 
 
 

(type N/A if venue has not yet been secured)

 
 
 
 
Drop your files here
 
 
 

 

LODGING

If funding is provided to the event by Alabama's Beaches Sports & Events, the event planner must only promote accommodations in the Gulf Shores and Orange Beach lodging district

 
 

(type "N/A" if you have not contacted any lodging providers)

 
 
 
 
 
 

(type "N/A" if this does not apply to you)


Please include:

  • Year(s)
  • Hotel/condo and contact name
  • Room nights (# rooms x # nights)
 
 

(type "N/A" if this does not apply to you)


Please include:

  • Year(s)
  • Location
  • Reference name, phone and email
 
 
 
 

 

FUNDING

Various media coverage and minimum attendance requirements must be met corresponding with the grant level as follows:


Major Event Grant I (up to $200,000 cash and up to $50,000 promotion/advertising)

Coverage: Nationally televised live

Minimum attendance: 10,000


Major Event Grant II (up to $50,000 cash and up to $20,000 promotion/advertising)

Coverage: National TV component, streaming national outlet or large marketing component (national talent i.e. major influencer, blogger, concert, entertainment or network star)

Minimum attendance: 5,000


Major Event Grant III (up to $10,000 cash and promotion/advertising)

Coverage: Non-paid local or regional media

Minimum attendance: 2,500


All financial grants will be awarded after the event and upon confirmation of the above requirements. In-kind grants will be awarded based on the previous year event’s room night history and fulfillment of obligations by the event planner.

 
 
 

(type "N/A" if this does not apply to you)

 
 

(type "N/A" if this does not apply to you)

 
 
 

 

MARKETING

 
 

(select all that apply)

 

(print media, radio, TV, social media, etc.)

 
 
 

(select all that apply)

 

(select all that apply)

 

(ex: CBS Sports, Netflix, ESPN, local affiliates, etc.)

 

Download here:


https://www.gulfshores.com/sites/default/files/2023-02/2023%20Sports%20%26%20Events_Major%20Events_Marketing%20Support%20Levels.pdf

 

Download here:


https://www.gulfshores.com/sites/default/files/2023-02/Event%20Promotion%20Checklist.pdf

 

 

SPONSOR BENEFITS

Alabama's Beaches Sports & Events is able to provide grants to events because of our sponsors. AB Sports & Events requests representation at each event through signage, tables, in-advance social media, etc. Additionally, we will sometimes pass these opportunities on to our sponsors, allowing them recognition at such events.

 

(select all major event sponsorship opportunities for AB Sports & Events to utilize)

 
 
 
 

 

SIGNATURE/ACKNOWLEDGMENT

Please complete the attached W-9 form. ATTACH W-9


All grants are reviewed, scored and approved prior to the event on a point-based system but are awarded on a performance basis. Grant approval and grant funding may not equal the same amount.


At all events sponsored by Alabama's Beaches Sports & Events either by in-kind contributions or cash-only, event-specific sponsors or AB Sports & Events sponsors may be promoted or be present on site. Bringing outside sponsors to the event or promoting within the event could reduce AB Sports & Event’s sponsorship of the event.


Grant funding will be awarded once the event is complete, room night forms have been verified, room forms have been returned, and a W-9 form is on file.

 

By typing your full name here, you are acknowledging all information included on this form is up-to-date and accurate