Various media coverage and minimum attendance requirements must be met corresponding with the grant level as follows:
Major Event Grant I (up to $200,000 cash and up to $50,000 promotion/advertising)
Coverage: Nationally televised live
Minimum attendance: 10,000
Major Event Grant II (up to $50,000 cash and up to $20,000 promotion/advertising)
Coverage: National TV component, streaming national outlet or large marketing component (national talent i.e. major influencer, blogger, concert, entertainment or network star)
Minimum attendance: 5,000
Major Event Grant III (up to $10,000 cash and promotion/advertising)
Coverage: Non-paid local or regional media
Minimum attendance: 2,500
All financial grants will be awarded after the event and upon confirmation of the above requirements. In-kind grants will be awarded based on the previous year event’s room night history and fulfillment of obligations by the event planner.