Taste the Wonders of Australia - Malaysia

Wine Submission Form

The Food & Wine Collaboration Group (Dairy Australia, Horticulture Innovation Australia, Meat & Livestock Australia, Seafood Innovation Australia and Wine Australia) have joined forces to harness the collective strength of Australia’s fresh food and wine in a Team Australia approach across key markets in Asia. Under the campaign banner of 'Taste the Wonders of Australia', promotional activity has already been held in Thailand, South Korea, Vietnam, Indonesia, Taiwan and Japan from 2021-2025, with the next activity taking place at Hilton Kuala Lumpur on 30 Sept 2025.

For those interested, please complete this registration form by Monday 7 July 2025

This opportunity is only open to wineries who currently export to Malaysia and have product available in market. Feel free to nominate as many wine SKUs as you would like across all the three activations on the day.

PLEASE NOTE: Wine Australia will also be invited a strong contingent of Singaporean trade and media to this event to ensure the promotional opportunity is maximized across both markets.

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There are three opportunities:

• Education Seminar – Theme to be announced still but looking for all exporters to Malaysia to put forward wines they would like to for our educator’s consideration (6-7 wines, 4-5 bottles/SKU)
• Press Conference / Product Showcase & Networking Drinks (3 alternative varieties + 1 sparkling, 10 bottles/SKU)
• Gala Dinner – 5 course dinner with matching wines including 2 x whites, 2 x reds and dessert wine, Approx. 10 bottles/SKU) – Wines poured at the dinner w.

Wines will be curated by a leading Wine Educator and the Hilton's Sommelier and will be based on EOIs, dinner menu, availability in market and to showcase Australia's diverse regions and styles. Selected wines will be promoted to the seminar and dinner attendees and via display at the event.

• Donation bottles required as outlined above. No fee to participate.
• Stock should be in market and will need to be delivered to the venue in Malaysia by your local importer.
• Please secure the support of your importer before submitting. Cost of wines and logistics to venue covered by winery and/or importer per their own agreement.

Sponsors will be notified after selection, and Wine Australia will contact importers of selected wines to request tasting samples, product information and to provide delivery guidance.

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For any questions, please email Bree.Wood@wineaustralia,com